Yes, You Can Buy a DJI Phantom 3 for $499
BY Alan Perlman7 January 2016
For a limited time, get 50% off a DJI Phantom 3 Standard for just $499.
It looks like with the new launch of the Phantom 3 4K, the Standard model is being heavily discounted either 1) to get rid of excess inventory if DJI decides no longer to manufacture this model or 2) they’re doing some price experimentation to see what kind of impact they can make at this price point.
Either way, Phantom 3 Standard hardware and software for a pretty gnarly discount.
Compare the specs here to understand where the Standard fits into the rest of their Phantom 3 series: https://store.dji.com/compare-phantom-3