Earlier this year, GoPro announced plans to release a quadcopter in the first half of 2016. The above video was captured with a developmental prototype of GoPro’s quadcopter and stabilization system. No post-production stabilization was implemented; this is an example of the incredible image quality GoPro is already able to capture at this advanced prototype stage.
Remember, the GoPro drone is far from finished at this point. This is just a prototype.
I’m curious what their positioning will be, particularly with juggernaut DJI continuing to innovate, but my guess is that they’ll offer some decent autonomous features and retail for less than $1000 (with a GoPro camera included). If they REALLY want this to sell well, they’ll need to bring something different to the table, something the larger drone manufacturers like DJI, 3DR, or Yuneec, haven’t already built.